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Problem
Online furniture buyers struggle with "spatial anxiety".
As an online shopper, I’ve noticed how easy it is to find beautiful furniture online, yet we hesitate to hit purchase. We fail to complete our orders because it is nearly impossible to judge true scale, lighting, or room compatibility from a standard website product photo.
Enibrand Architect
A homepage redesign concept for a Public Relations (PR) company aiming to elevate their digital presence and better attract high-tier clients.
FURNITURE STORE
Enibrand Architect
A homepage redesign concept for a Public Relations (PR) company aiming to elevate their digital presence and better attract high-tier clients.
FURNITURE STORE
Problem
Problem
Online furniture buyers struggle with "spatial anxiety".
Online furniture buyers struggle with "spatial anxiety".
As an online shopper, I’ve noticed how easy it is to find beautiful furniture online, yet we hesitate to hit purchase. We fail to complete our orders because it is nearly impossible to judge true scale, lighting, or room compatibility from a standard website product photo.
As an online shopper, I’ve noticed how easy it is to find beautiful furniture online, yet we hesitate to hit purchase. We fail to complete our orders because it is nearly impossible to judge true scale, lighting, or room compatibility from a standard website product photo.
solution
solution
solution
Room visualization from the comfort of home.
Room visualization from the comfort of home.
Room visualization from the comfort of home.
I completely overthrew the chaotic interface and engineered a premium, digital experience focused on establishing brand authority and conquering visual chaos. By introducing a strict, minimalist identity system and a clean, spacious grid layout, the final design transforms scattered information into an intuitive and scannable experience that builds immediate corporate trust.
I completely overthrew the chaotic interface and engineered a premium, digital experience focused on establishing brand authority and conquering visual chaos. By introducing a strict, minimalist identity system and a clean, spacious grid layout, the final design transforms scattered information into an intuitive and scannable experience that builds immediate corporate trust.
I completely overthrew the chaotic interface and engineered a premium, digital experience focused on establishing brand authority and conquering visual chaos. By introducing a strict, minimalist identity system and a clean, spacious grid layout, the final design transforms scattered information into an intuitive and scannable experience that builds immediate corporate trust.
KEY DESIGN DECISIONS
KEY DESIGN DECISIONS
KEY DESIGN DECISIONS
Decision 1: Keeping the Product Front and Center
Decision 1: Keeping the Product Front and Center
Decision 1: Keeping the Product Front and Center
The Insight: My y research showed that jumping straight into an empty room visualizer feels confusing. Users want to know exactly what item they are trying to fit before they take the time to set up their room photo.
The Insight: My y research showed that jumping straight into an empty room visualizer feels confusing. Users want to know exactly what item they are trying to fit before they take the time to set up their room photo.
The Insight: My y research showed that jumping straight into an empty room visualizer feels confusing. Users want to know exactly what item they are trying to fit before they take the time to set up their room photo.
The Action: I locked the selected item at the very top of the screen before asking for a photo and disabled the “Preview in My Space” button until upload is complete. This keeps the product anchored in the user's mind so the next step feels completely natural.
The Action: I locked the selected item at the very top of the screen before asking for a photo and disabled the “Preview in My Space” button until upload is complete. This keeps the product anchored in the user's mind so the next step feels completely natural.
The Action: I locked the selected item at the very top of the screen before asking for a photo and disabled the “Preview in My Space” button until upload is complete. This keeps the product anchored in the user's mind so the next step feels completely natural.
Decision 3: Post-Visualization Action Suite & History (Bridging the Store Comparison Experience)
Decision 3: Post-Visualization Action Suite & History (Bridging the Store Comparison Experience)
Decision 3: Post-Visualization Action Suite & History (Bridging the Store Comparison Experience)
The Insight: In physical stores, buyers don’t just look at one item in isolation; they constantly walk back and forth, compare alternative colors, and keep a mental lookbook of their choices.
The Insight: In physical stores, buyers don’t just look at one item in isolation; they constantly walk back and forth, compare alternative colors, and keep a mental lookbook of their choices.
The Insight: In physical stores, buyers don’t just look at one item in isolation; they constantly walk back and forth, compare alternative colors, and keep a mental lookbook of their choices.
The Action: On the final preview screen, instead of just offering a basic "Add to Cart" button, I introduced a targeted "Adjust your preview" control suite (Move product, Try another color, Compare another item) paired with a "My Spaces" history log. This replicates the physical store comparison experience, letting users save and review different setups to erase post-purchase doubt.
The Action: On the final preview screen, instead of just offering a basic "Add to Cart" button, I introduced a targeted "Adjust your preview" control suite (Move product, Try another color, Compare another item) paired with a "My Spaces" history log. This replicates the physical store comparison experience, letting users save and review different setups to erase post-purchase doubt.
The Action: On the final preview screen, instead of just offering a basic "Add to Cart" button, I introduced a targeted "Adjust your preview" control suite (Move product, Try another color, Compare another item) paired with a "My Spaces" history log. This replicates the physical store comparison experience, letting users save and review different setups to erase post-purchase doubt.
Decision 2: Being Transparent to Build Real Trust
Decision 2: Being Transparent to Build Real Trust
Decision 2: Being Transparent to Build Real Trust
The Insight: In my interviews, users were skeptical of "perfect" digital previews. They worry an item will look totally different under their actual home lighting and lead to a "what I ordered vs. what I got" disappointment.
The Insight: In my interviews, users were skeptical of "perfect" digital previews. They worry an item will look totally different under their actual home lighting and lead to a "what I ordered vs. what I got" disappointment.
The Insight: In my interviews, users were skeptical of "perfect" digital previews. They worry an item will look totally different under their actual home lighting and lead to a "what I ordered vs. what I got" disappointment.
The Action: I added an "AI-generated preview" badge directly on the image canvas, paired with a clear disclaimer card below it. Acknowledging these real-world lighting shifts upfront actually made users feel more reassured and trusting of the app.
The Action: I added an "AI-generated preview" badge directly on the image canvas, paired with a clear disclaimer card below it. Acknowledging these real-world lighting shifts upfront actually made users feel more reassured and trusting of the app.
The Action: I added an "AI-generated preview" badge directly on the image canvas, paired with a clear disclaimer card below it. Acknowledging these real-world lighting shifts upfront actually made users feel more reassured and trusting of the app.
1
2
Bridge the confidence gap: Use the interactive "Dimensions Overlay" tool to size up furniture and eliminate spatial guesswork before checkout.
Upload and drop: Instantly see true-to-scale pieces in your actual space by casually uploading a static photo of your room.
Hi Frances! It’s Cozii, how can I help you today?
Selected Product
Upload a photo of your room
Our AI tool will place the furniture into your room photo, matching the lighting and perspective for a realistic preview.
Preview in My Space
Wooden Mini Stool
Oak tree wood
Photo uploaded
Change photo
See it in your space
This preview shows how the Wooden Mini Stool might look in your space. Actual appearance may vary based on lighting and room conditions
Modern inspired mini wooden stool crafted from solid oak with a smooth natural finish, for everyday functionality.
Add to cart
Save for later
AI-generated preview
Adjust your preview
Compare another item
Visualize a different product
Try another color
See this item in different colors
Move product
Adjust position of your item
Wooden Mini Stool
$ 700.00
Dimensions
22"W × 14"D × 21"H
Material
Oakwood
Home
Search
Cart
Cozii
How it Looks in My Space
This preview shows how the Wooden Mini Stool might look in your space. Actual appearance may vary based on lighting and room conditions
Modern inspired mini wooden stool crafted from solid oak with a smooth natural finish, for everyday functionality.
Add to cart
Save for later
AI-generated preview
Adjust your preview
Compare another item
Visualize a different product
Try another color
See this item in different colors
Move product
Adjust position of your item
Wooden Mini Stool
$ 700.00
Dimensions
22"W × 14"D × 21"H
Material
Oakwood
Home
Search
Cart
Cozii
How it Looks in My Space
1
2
Bridge the confidence gap: Use the interactive "Dimensions Overlay" tool to size up furniture and eliminate spatial guesswork before checkout.
Upload and drop: Instantly see true-to-scale pieces in your actual space by casually uploading a static photo of your room.
Hi Frances! It’s Cozii, how can I help you today?
Selected Product
Upload a photo of your room
Our AI tool will place the furniture into your room photo, matching the lighting and perspective for a realistic preview.
Preview in My Space
Wooden Mini Stool
Oak tree wood
Photo uploaded
Change photo
See it in your space
This preview shows how the Wooden Mini Stool might look in your space. Actual appearance may vary based on lighting and room conditions
Modern inspired mini wooden stool crafted from solid oak with a smooth natural finish, for everyday functionality.
Add to cart
Save for later
AI-generated preview
Adjust your preview
Compare another item
Visualize a different product
Try another color
See this item in different colors
Move product
Adjust position of your item
Wooden Mini Stool
$ 700.00
Dimensions
22"W × 14"D × 21"H
Material
Oakwood
Home
Search
Cart
Cozii
How it Looks in My Space
This preview shows how the Wooden Mini Stool might look in your space. Actual appearance may vary based on lighting and room conditions
Modern inspired mini wooden stool crafted from solid oak with a smooth natural finish, for everyday functionality.
Add to cart
Save for later
AI-generated preview
Adjust your preview
Compare another item
Visualize a different product
Try another color
See this item in different colors
Move product
Adjust position of your item
Wooden Mini Stool
$ 700.00
Dimensions
22"W × 14"D × 21"H
Material
Oakwood
Home
Search
Cart
Cozii
How it Looks in My Space
1
2
Bridge the confidence gap: Use the interactive "Dimensions Overlay" tool to size up furniture and eliminate spatial guesswork before checkout.
Upload and drop: Instantly see true-to-scale pieces in your actual space by casually uploading a static photo of your room.
Hi Frances! It’s Cozii, how can I help you today?
Selected Product
Upload a photo of your room
Our AI tool will place the furniture into your room photo, matching the lighting and perspective for a realistic preview.
Preview in My Space
Wooden Mini Stool
Oak tree wood
Photo uploaded
Change photo
See it in your space
This preview shows how the Wooden Mini Stool might look in your space. Actual appearance may vary based on lighting and room conditions
Modern inspired mini wooden stool crafted from solid oak with a smooth natural finish, for everyday functionality.
Add to cart
Save for later
AI-generated preview
Adjust your preview
Compare another item
Visualize a different product
Try another color
See this item in different colors
Move product
Adjust position of your item
Wooden Mini Stool
$ 700.00
Dimensions
22"W × 14"D × 21"H
Material
Oakwood
Home
Search
Cart
Cozii
How it Looks in My Space
This preview shows how the Wooden Mini Stool might look in your space. Actual appearance may vary based on lighting and room conditions
Modern inspired mini wooden stool crafted from solid oak with a smooth natural finish, for everyday functionality.
Add to cart
Save for later
AI-generated preview
Adjust your preview
Compare another item
Visualize a different product
Try another color
See this item in different colors
Move product
Adjust position of your item
Wooden Mini Stool
$ 700.00
Dimensions
22"W × 14"D × 21"H
Material
Oakwood
Home
Search
Cart
Cozii
How it Looks in My Space
OR
You could select a product you’ve either saved, or just browse if you like
You could check out what your item could possibly look like while shopping to help narrow down your decisions
OR
You could select a product you’ve either saved, or just browse if you like
You could check out what your item could possibly look like while shopping to help narrow down your decisions
You could select a product you’ve either saved, or just browse if you like
OR
You could check out what your item could possibly look like while shopping to help narrow down your decisions
Outcome & handoff
Outcome & handoff
The Proposed Solution.
The Proposed Solution.
The final prototype for Cozfort successfully bridges the gap between the physical showroom and online convenience. By pairing an intentional product-first layout with transparent AI tools and an "Adjust & Compare" control suite, the design directly targets and mitigates the "spatial anxiety" that causes cart abandonment.
The final prototype for Cozfort successfully bridges the gap between the physical showroom and online convenience. By pairing an intentional product-first layout with transparent AI tools and an "Adjust & Compare" control suite, the design directly targets and mitigates the "spatial anxiety" that causes cart abandonment.
Outcome & handoff
The Proposed Solution.
The final prototype for Cozfort successfully bridges the gap between the physical showroom and online convenience. By pairing an intentional product-first layout with transparent AI tools and an "Adjust & Compare" control suite, the design directly targets and mitigates the "spatial anxiety" that causes cart abandonment.
Handoff & Component Architecture.
To prove this concept is ready for development, the final design is backed by a lean, production-ready UI kit. Every screen utilizes responsive auto-layout properties, organized layer structures, and a system for colors and typography.
Colors
Primary color
#67755F
secondary color
#FFE8D6
text color
#000000
bACKGROUND color
#FFFFFF
Typography
Aa
Libre Baskerville
Heading
Aa
Poppins
Body
Button
Button
Button
Buttons
Secondary Buttons
Primary Buttons
Default State:
Hover State:
Clicked State:
Button
Button
Button
style guide
Here’s the link to the figma file, you can view full style guide, prototype, Icon library and more:
https://www.figma.com/design/cXH05tvu9aFCnDPwHOQbQj/Cozfort?node-id=15-121&t=3HqTPWbUOAyZEmqk-1
Handoff & Component Architecture.
To prove this concept is ready for development, the final design is backed by a lean, production-ready UI kit. Every screen utilizes responsive auto-layout properties, organized layer structures, and a system for colors and typography.
Colors
Primary color
#67755F
secondary color
#FFE8D6
text color
#000000
bACKGROUND color
#FFFFFF
Typography
Aa
Libre Baskerville
Heading
Aa
Poppins
Body
Button
Button
Button
Buttons
Secondary Buttons
Primary Buttons
Default State:
Hover State:
Clicked State:
Button
Button
Button
style guide
Here’s the link to the figma file, you can view full style guide, prototype, Icon library and more:
https://www.figma.com/design/cXH05tvu9aFCnDPwHOQbQj/Cozfort?node-id=15-121&t=3HqTPWbUOAyZEmqk-1
Handoff & Component Architecture.
To prove this concept is ready for development, the final design is backed by a lean, production-ready UI kit. Every screen utilizes responsive auto-layout properties, organized layer structures, and a system for colors and typography.
Colors
Primary color
#67755F
secondary color
#FFE8D6
text color
#000000
bACKGROUND color
#FFFFFF
Typography
Aa
Libre Baskerville
Heading
Aa
Poppins
Body
Button
Button
Button
Buttons
Secondary Buttons
Primary Buttons
Default State:
Hover State:
Clicked State:
Button
Button
Button
style guide
Here’s the link to the figma file, you can view full style guide, prototype, Icon library and more:
https://www.figma.com/design/cXH05tvu9aFCnDPwHOQbQj/Cozfort?node-id=15-121&t=3HqTPWbUOAyZEmqk-1
Outcome & Reflections
What I learned from this experience.
Transparency Builds More Trust Than Perfection: I learned from user interviews that shoppers are highly skeptical of "perfect" online mockups, meaning that adding honest guardrails like the AI tag and lighting disclaimer actually builds far more user confidence than a flawless, unrealistic render.
Constraints Leads to Better Interaction Design: Focusing strictly on the core preview experience taught me how simple, intentional UI constraints like disabling the preview button until the photo upload is complete can seamlessly prevent user error and naturally guide the flow.
Here’s the link to the figma file, you can view full style guide, prototype, Icon library and more:
https://www.figma.com/design/cXH05tvu9aFCnDPwHOQbQj/Cozfort?node-id=15-121&t=3HqTPWbUOAyZEmqk-1
Outcome & Reflections
What I learned from this experience.
Transparency Builds More Trust Than Perfection: I learned from user interviews that shoppers are highly skeptical of "perfect" online mockups, meaning that adding honest guardrails like the AI tag and lighting disclaimer actually builds far more user confidence than a flawless, unrealistic render.
Constraints Leads to Better Interaction Design: Focusing strictly on the core preview experience taught me how simple, intentional UI constraints like disabling the preview button until the photo upload is complete can seamlessly prevent user error and naturally guide the flow.
Outcome & Reflections
What I learned from this experience.
Transparency Builds More Trust Than Perfection: I learned from user interviews that shoppers are highly skeptical of "perfect" online mockups, meaning that adding honest guardrails like the AI tag and lighting disclaimer actually builds far more user confidence than a flawless, unrealistic render.
Constraints Leads to Better Interaction Design: Focusing strictly on the core preview experience taught me how simple, intentional UI constraints like disabling the preview button until the photo upload is complete can seamlessly prevent user error and naturally guide the flow.
FURNITURE STORE
FURNITURE STORE
Cozfort
Cozfort
Cozfort
A mobile furniture marketplace that lets users instantly visualize pieces in their actual rooms using static photo uploads, and improve shopping experience.
A mobile furniture marketplace that lets users instantly visualize pieces in their actual rooms using static photo uploads, and improve shopping experience.
A mobile furniture marketplace that lets users instantly visualize pieces in their actual rooms using static photo uploads, and improve shopping experience.
OVERVIEW
Cozfort is a mobile furniture marketplace designed to bridge the gap between online convenience and in-store "sizing up." The app allows users to instantly visualize true-to-scale pieces in their actual rooms by casually uploading a static photo of their space eliminating the need for glitchy, real-time live camera AR tools.
Cozfort is a mobile furniture marketplace designed to bridge the gap between online convenience and in-store "sizing up." The app allows users to instantly visualize true-to-scale pieces in their actual rooms by casually uploading a static photo of their space eliminating the need for glitchy, real-time live camera AR tools.
Contribution
timeline
May - July 2025
12 weeks
Role
Solo Designer
TOOLS
Figma
Photoshop
ChatGPT